As most of you know, I started as a typical "momographer" back when my now 6 year old son was about a year old. I got my first DSLR camera (the Canon Rebel XS-the cheapest one I could find) and started teaching myself to shoot in manual to be able to capture his lighting fast speed! From there on out, I started taking pictures of friend's littles, and pretty soon friend's of friend's littles and families.Eventually I was spending so much time learning and editing, that a few of my best friends told me that I needed to start charging. So I did. I started really low and gradually raised my rates until I felt confident in my work and charging people what I was worth. Now, fast forward many years later, I have developed a full grown, tax paying, registered business!
Why the change of business name you may ask? Well, this is the important part of this post I want to portray to people. I am not the same person I was 5 years ago when I picked up my first DSLR camera. Since I started this journey, I have added one more little to my brood, went through a really emotional and tough divorce, started an official business, and found the love of my life. My personality, my editing, my style, my skills have all change tremendously from where I first started. And it's been a tough road. A tough road with lots of tears, joy, struggle, and everything else mixed inbetween. But I'm so very lucky to have everything I have and am so happy for anyone taking time to read this little post of mine. It means the world to me. As far as switching names from Tara Fravel Photography to Ivybella Photography, I have been thinking long and hard for months and months about this transition into the "NEW" business. Ivy comes from my maiden name, Iverson, and bella, well means beauty. So once I stuck the two together, viola! Ivybella was born!! I went back and forth on using my kid's names, or a different version of my name, but in the end, I decided I wanted to rebrand my business and give it a different feel with a name that I just love!
So now that I've gone on and on and you are surely bored reading this, I want to let everyone know that I have decided that Ivybella is going to be different than Tara Fravel Photography was. I want to be raw, unscripted, REAL, and genuine with both my posts and my photography. I am ready to finally just be ME and show what I'm all about to the world!! I look forward to what the future holds for myself, my family, and Ivybella. Have a wonderful day!!